{"id":1879,"date":"2023-10-28T14:06:35","date_gmt":"2023-10-28T12:06:35","guid":{"rendered":"https:\/\/abacformacio.com\/tienda-virtual-prestashop\/"},"modified":"2025-12-23T11:20:21","modified_gmt":"2025-12-23T10:20:21","slug":"tienda-virtual-prestashop","status":"publish","type":"post","link":"https:\/\/abacformacio.com\/es\/tienda-virtual-prestashop\/","title":{"rendered":"Tienda virtual: Prestashop"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-1879","post","type-post","status-publish","format-standard","hentry","category-online-es"],"acf":{"codi_de_referencia":"COMT099PO","objectius":"<ul>\r\n \t<li>Crear y mantener una tienda virtual basada en sistema Open Source, Prestashop, incluyendo la personalizaci\u00f3n de la misma, as\u00ed como su implementaci\u00f3n para atraer a nuevos clientes, realizando promociones gratuitas y de pago del comercio.<\/li>\r\n<\/ul>","continguts":"<strong>UD1. Creaci\u00f3n de una tienda virtual.<\/strong>\r\n\r\n1.1. Introducci\u00f3n a la tienda virtual.\r\n\r\n1.2. Tipo de n\u00fameros de dominio. C\u00f3mo elegir un n\u00famero.\r\n\r\n1.3. Tipos de Hosting Web. C\u00f3mo elegir un Hosting.\r\n\r\n1.4. Contrataci\u00f3n de Dominios y Hosting Web.\r\n\r\n1.5. Instalaci\u00f3n de PrestaShop.\r\n\r\n1.6. Personalizaci\u00f3n del aspecto de PrestaShop mediante plantillas.\r\n\r\n<strong>UD2. Gesti\u00f3n de tienda virtual.<\/strong>\r\n\r\n2.1. Introducci\u00f3n al comercio virtual.\r\n\r\n2.2. Configuraci\u00f3n General.\r\n\r\n2.3. Categor\u00edas \/ Productos.\r\n\r\n2.4. M\u00f3dulos de pago.\r\n\r\n2.5. M\u00f3dulos de env\u00edo.\r\n\r\n2.6. Clientes y Pedidos.\r\n\r\n2.6.1. Detalles y gesti\u00f3n de clientes.\r\n\r\n2.6.2. Detalles y gesti\u00f3n de pedidos.\r\n\r\n2.7. Configuraci\u00f3n de los usuarios.\r\n\r\n2.8. Copias de seguridad.\r\n\r\n<strong>UD3. Gesti\u00f3n de tienda virtual.<\/strong>\r\n\r\n3.1. Atributos de productos.\r\n\r\n3.2. Grupo de precios.\r\n\r\n3.3. Impuestos IVA\r\n\r\n3.4. Idiomas y traducciones.\r\n\r\n3.5. Monedas.\r\n\r\n3.6. Operaciones con m\u00f3dulos.\r\n\r\n3.6.1. Mover y trasladar m\u00f3dulos.\r\n\r\n3.6.2. Instalar nuevos m\u00f3dulos.\r\n\r\n3.7. Importar datos de productos.\r\n\r\n3.8. Actualizaci\u00f3n de la versi\u00f3.\r\n\r\n<strong>UD4. C\u00f3mo conseguir m\u00e1s clientes.<\/strong>\r\n\r\n4.1. Exponer adecuadamente los productos en la tienda virtual.\r\n\r\n4.2. Posicionamiento en Google y optimizaci\u00f3n SEO.\r\n\r\n4.2.1. Optimizaci\u00f3n interna de los textos.\r\n\r\n4.2.2. Creaci\u00f3n de enlaces. Link building.\r\n\r\n4.2.3. B\u00fasqueda de enlaces externos.\r\n\r\n4.2.4. Directorios.\r\n\r\n4.2.5. Utilizaci\u00f3n de las Estad\u00edsticas de B\u00fasqueda de Google.\r\n\r\n4.3. Pago por clic Google AdWords.\r\n\r\n4.3.1. C\u00f3mo funciona el pago por clic en AdWords.\r\n\r\n4.3.2. Eina para palabras clave.\r\n\r\n4.4. Promoci\u00f3n en redes sociales.\r\n\r\n4.4.1. Promoci\u00f3n del negocio en YouTube, Facebook, etc.\r\n\r\n4.5. Analizar la rentabilidad de las acciones de marketing.\r\n\r\n4.5.1. Estad\u00edsticas con Google Analytics.\r\n\r\n4.5.2. Darse de alta e instalar Google Analytics.\r\n\r\n4.5.3. Analizar con Google Analytics.","avaluacio_i_certificat":"NO","hores_lectives":60,"filtros_tematica":["Ofim\u00e0tica"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tienda virtual: Prestashop - Abac Formaci\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abacformacio.com\/es\/tienda-virtual-prestashop\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tienda virtual: Prestashop - Abac Formaci\u00f3\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abacformacio.com\/es\/tienda-virtual-prestashop\/\" \/>\n<meta property=\"og:site_name\" content=\"Abac Formaci\u00f3\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-28T12:06:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-23T10:20:21+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/tienda-virtual-prestashop\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/tienda-virtual-prestashop\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/#\\\/schema\\\/person\\\/0c5171c1077314e832716c749877c53c\"},\"headline\":\"Tienda virtual: Prestashop\",\"datePublished\":\"2023-10-28T12:06:35+00:00\",\"dateModified\":\"2025-12-23T10:20:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/tienda-virtual-prestashop\\\/\"},\"wordCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/#organization\"},\"articleSection\":[\"Online\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/tienda-virtual-prestashop\\\/\",\"url\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/tienda-virtual-prestashop\\\/\",\"name\":\"Tienda virtual: Prestashop - 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