{"id":1880,"date":"2023-10-28T14:04:43","date_gmt":"2023-10-28T12:04:43","guid":{"rendered":"https:\/\/abacformacio.com\/redes-sociales-y-marketing-2-0\/"},"modified":"2025-12-08T19:01:59","modified_gmt":"2025-12-08T18:01:59","slug":"redes-sociales-y-marketing-2-0","status":"publish","type":"post","link":"https:\/\/abacformacio.com\/es\/redes-sociales-y-marketing-2-0\/","title":{"rendered":"Redes sociales y marketing 2.0"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-1880","post","type-post","status-publish","format-standard","hentry","category-online-es"],"acf":{"codi_de_referencia":"COMM092PO","objectius":"Diferenciar las caracter\u00edsticas del entorno 2.0, la nueva comunicaci\u00f3n online y el impacto de las redes sociales y todas las posibilidades que nos ofrecen para proyectar la imagen\/marca a trav\u00e9s de la web social. Tambi\u00e9n gestionar la imagen de su empresa en internet a trav\u00e9s de las redes sociales y adecuar los contenidos para internet, en base a las necesidades de los usuarios. Por \u00faltimo, establecer objetivos de comunicaci\u00f3n en redes sociales y elaborar un plan de comunicaci\u00f3n y su implementaci\u00f3n.","continguts":"<strong>UD1. El protocolo en la empresa<\/strong>\r\n\r\n1.1. Concepto de protocolo.\r\n\r\n1.2. Tipo de protocolo.\r\n\r\n1.3. Protocolo en la empresa.\r\n\r\n<strong>UD2. Relaciones p\u00fablicas y marketing<\/strong>\r\n\r\n2.1. Introducci\u00f3n.\r\n\r\n2.2. La publicidad y la Web.\r\n\r\n2.3. El marketing unidireccional de la interrupci\u00f3n.\r\n\r\n2.4. Antiguas normas del marketing.\r\n\r\n2.5. Las relaciones p\u00fablicas y la prensa.\r\n\r\n2.6. Antiguas normas de las relaciones p\u00fablicas.\r\n\r\n2.7. Nuevas normas del marketing y de las relaciones p\u00fablicas.\r\n\r\n<strong>UD3. La figura del Community Manager<\/strong>\r\n\r\n3.1. \u00bfQu\u00e9 es un Community Manager y qu\u00e9 se encarga?\r\n\r\n3.2. Habilidades, aptitudes y actitudes de Community Manager.\r\n\r\n3.3. Funciones y responsabilidades del Community Manager.\r\n\r\n3.4. Los objetivos del Community Manager.\r\n\r\n3.5. Tipo de Community Manager.\r\n\r\n<strong>UD4. Redes sociales y Web 2.0 (I)<\/strong>\r\n\r\n4.1. Medios sociales.\r\n\r\n4.2. Redes sociales.\r\n\r\n<strong>UD5. Redes sociales y Web 2.0 (II)<\/strong>\r\n\r\n5.1. Blogs.\r\n\r\n5.2. Microblogging.\r\n\r\n5.3. Wikis.\r\n\r\n5.4. Podcast.\r\n\r\n5.5. Plataformas de v\u00eddeo.\r\n\r\n5.6. Plataformas de fotograf\u00eda.","avaluacio_i_certificat":"NO","hores_lectives":60,"filtros_tematica":["Marketing"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redes sociales y marketing 2.0 - Abac Formaci\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abacformacio.com\/es\/redes-sociales-y-marketing-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes sociales y marketing 2.0 - Abac Formaci\u00f3\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abacformacio.com\/es\/redes-sociales-y-marketing-2-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Abac Formaci\u00f3\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-28T12:04:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T18:01:59+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/redes-sociales-y-marketing-2-0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/redes-sociales-y-marketing-2-0\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/#\\\/schema\\\/person\\\/0c5171c1077314e832716c749877c53c\"},\"headline\":\"Redes sociales y marketing 2.0\",\"datePublished\":\"2023-10-28T12:04:43+00:00\",\"dateModified\":\"2025-12-08T18:01:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/redes-sociales-y-marketing-2-0\\\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/#organization\"},\"articleSection\":[\"Online\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/redes-sociales-y-marketing-2-0\\\/\",\"url\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/redes-sociales-y-marketing-2-0\\\/\",\"name\":\"Redes sociales y marketing 2.0 - 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