{"id":3066,"date":"2025-06-11T17:35:18","date_gmt":"2025-06-11T15:35:18","guid":{"rendered":"https:\/\/abacformacio.com\/plan-de-marketing-empresarial\/"},"modified":"2025-12-03T20:07:07","modified_gmt":"2025-12-03T19:07:07","slug":"plan-de-marketing-empresarial","status":"publish","type":"post","link":"https:\/\/abacformacio.com\/es\/plan-de-marketing-empresarial\/","title":{"rendered":"Plan de marketing empresarial"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-3066","post","type-post","status-publish","format-standard","hentry","category-online-es"],"acf":{"codi_de_referencia":"AF2392-N","objectius":"<ul>\r\n \t<li>Analizar la situaci\u00f3n de mercado de productos y servicios, a partir de los datos comerciales, cuantitativos y cualitativos, e informes y estudios de mercado, extrayendo conclusiones respecto a las oportunidades, amenazas, debilidades y fortalezas de la organizaci\u00f3n, en el mercado.<\/li>\r\n \t<li>Analizar los factores que intervienen en la pol\u00edtica de producto de planes de marketing a partir de diferentes carteras de productos utilizando distintos instrumentos como mapas de posicionamiento y matriz BCG entre otros.<\/li>\r\n \t<li>Calcular los precios de los productos y servicios, as\u00ed como las variables que componen e influyen en la pol\u00edtica de precios de un producto o servicio utilizando herramientas de c\u00e1lculo.<\/li>\r\n \t<li>Analizar los factores que intervienen en la pol\u00edtica de distribuci\u00f3n seg\u00fan diferentes tipos de productos y servicios, clientes y sectores.<\/li>\r\n \t<li>Definir acciones de comunicaci\u00f3n de marketing, en relaci\u00f3n con los factores que intervienen en el dise\u00f1o de pol\u00edticas y campa\u00f1as de comunicaci\u00f3n, considerando los instrumentos habituales y los distintos tipos de objetivos y p\u00fablicos a los que pretenda dirigirse.<\/li>\r\n \t<li>Elaborar el briefing de distintos tipos de productos o marcas para la ejecuci\u00f3n y contrataci\u00f3n de distintos tipos de acciones y comunicaci\u00f3n definidas en un plan de marketing.<\/li>\r\n \t<li>Relacionar entre s\u00ed las variables que intervienen en las pol\u00edticas de marketing, obteniendo conclusiones relevantes para la definici\u00f3n de planes de marketing.<\/li>\r\n<\/ul>","continguts":"<strong>UD1. Planificaci\u00f3n de Marketing.<\/strong>\r\n\r\n1.1. Concepto y contenido del Marketing.\r\n\r\n1.2. Estrategias y tipos de marketing.\r\n\r\n1.3. Marketing Mix.\r\n\r\n1.4. Elaboraci\u00f3n del Plan de Marketing.\r\n\r\n1.5. An\u00e1lisis DAFO y estrategias de Marketing.\r\n\r\n<strong>UD2. Pol\u00edtica de producto.<\/strong>\r\n\r\n2.1. Definici\u00f3n de la pol\u00edtica de producto.\r\n\r\n2.2. Atributos y caracter\u00edsticas de productos y servicios de la empresa.\r\n\r\n2.3. Concepto de gama y l\u00ednea de productos.\r\n\r\n2.4. La teor\u00eda del ciclo de vida del producto (CVP) y su aplicaci\u00f3n al Marketing.\r\n\r\n2.5. Mapas de posicionamiento.\r\n\r\n2.6. Matriz BCG y creaci\u00f3n de nuevos productos.\r\n\r\n2.7. An\u00e1lisis del envase y de la marca como elementos diferenciadores.\r\n\r\n2.8. Elaboraci\u00f3n de informes sobre producto.\r\n\r\n<strong>UD3. Pol\u00edtica de precios.<\/strong>\r\n\r\n3.1. Definici\u00f3n de la pol\u00edtica de precios.\r\n\r\n3.2. Caracter\u00edsticas y variables de decisi\u00f3n.\r\n\r\n3.3. Concepto de elasticidad de precio.\r\n\r\n3.4. Normativa vigente en materia de precios.\r\n\r\n3.5. M\u00e9todos para la determinaci\u00f3n de los precios.\r\n\r\n3.6. C\u00e1lculo del punto muerto.\r\n\r\n3.7. Estrategias comerciales en la pol\u00edtica de precios.\r\n\r\n3.8. Elaboraci\u00f3n de informes sobre precios.\r\n\r\n<strong>UD4. Pol\u00edtica de distribuci\u00f3n.<\/strong>\r\n\r\n4.1. Definici\u00f3n de la pol\u00edtica de distribuci\u00f3n.\r\n\r\n4.2. Canales y f\u00f3rmulas de distribuci\u00f3n.\r\n\r\n4.3. Estrategias en la pol\u00edtica de distribuci\u00f3n.\r\n\r\n4.4. Relaciones con la red y puntos de ventas.\r\n\r\n4.5. Marketing en la distribuci\u00f3n.\r\n\r\n4.6. Comercializaci\u00f3n \u00abonline\u00bb de productos y servicios.\r\n\r\n4.7. Elaboraci\u00f3n de informes sobre distribuci\u00f3n.\r\n\r\n<strong>UD5. Pol\u00edtica de comunicaci\u00f3n.<\/strong>\r\n\r\n5.1. Definici\u00f3n de la pol\u00edtica de comunicaci\u00f3n en la Empresa.\r\n\r\n5.2. Tipos de comunicaci\u00f3n en la empresa.\r\n\r\n5.3. El Mix de comunicaci\u00f3n: tipos y formas.\r\n\r\n5.4. Medios de comunicaci\u00f3n.\r\n\r\n5.5. Elaboraci\u00f3n del Briefing de productos, servicios y marcas.","avaluacio_i_certificat":"No","hores_lectives":75,"filtros_tematica":["TP","Gesti\u00f3 empresarial","Marketing"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plan de marketing empresarial - Abac Formaci\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abacformacio.com\/es\/plan-de-marketing-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plan de marketing empresarial - Abac Formaci\u00f3\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abacformacio.com\/es\/plan-de-marketing-empresarial\/\" \/>\n<meta property=\"og:site_name\" content=\"Abac Formaci\u00f3\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T15:35:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T19:07:07+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/plan-de-marketing-empresarial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/plan-de-marketing-empresarial\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/#\\\/schema\\\/person\\\/0c5171c1077314e832716c749877c53c\"},\"headline\":\"Plan de marketing empresarial\",\"datePublished\":\"2025-06-11T15:35:18+00:00\",\"dateModified\":\"2025-12-03T19:07:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/plan-de-marketing-empresarial\\\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/#organization\"},\"articleSection\":[\"Online\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/plan-de-marketing-empresarial\\\/\",\"url\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/plan-de-marketing-empresarial\\\/\",\"name\":\"Plan de marketing empresarial - 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