{"id":3085,"date":"2023-10-28T12:44:06","date_gmt":"2023-10-28T10:44:06","guid":{"rendered":"https:\/\/abacformacio.com\/tecniques-de-disseny-grafic-corporatiu\/"},"modified":"2025-06-11T17:47:17","modified_gmt":"2025-06-11T15:47:17","slug":"tecniques-de-disseny-grafic-corporatiu","status":"publish","type":"post","link":"https:\/\/abacformacio.com\/es\/tecniques-de-disseny-grafic-corporatiu\/","title":{"rendered":"T\u00e9cnicas de dise\u00f1o gr\u00e1fico corporativo"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-3085","post","type-post","status-publish","format-standard","hentry","category-online-es"],"acf":{"codi_de_referencia":"AF2400-N","objectius":"<ul>\r\n \t<li>Aplicar criterios de identidad corporativa, traslad\u00e1ndolos de manera creativa al dise\u00f1o publicitario y al medio de publicaci\u00f3n.<\/li>\r\n \t<li>Analizar las caracter\u00edsticas de distintos tipos de materiales de car\u00e1cter publipromocional e informativo en diferentes soportes convencionales y \u00abon line\u00bb.<\/li>\r\n \t<li>Aplicar t\u00e9cnicas de comunicaci\u00f3n persuasiva e identificar los estilos propios de la comunicaci\u00f3n comercial e informativa de la empresa para la elaboraci\u00f3n y difusi\u00f3n de materiales publi-promocionales.<\/li>\r\n \t<li>Seleccionar contenidos, im\u00e1genes y textos, necesarios para la elaboraci\u00f3n de folletos, carteles y materiales publi-promocionales sencillos, de acuerdo a criterios preestablecidos y respetando la normativa vigente e identidad corporativa.<\/li>\r\n \t<li>Elaborar bocetos de materiales de car\u00e1cter publi-promocional, folletos y carteles no complejos, aplicando t\u00e9cnicas de dise\u00f1o y utilizando aplicaciones inform\u00e1ticas de dise\u00f1o a nivel usuario.<\/li>\r\n<\/ul>","continguts":"<strong>UD1. Imagen e identidad corporativa.<\/strong>\r\n\r\n1.1. Identidad corporativa.\r\n\r\n1.2. Imagen gr\u00e1fica.\r\n\r\n1.3. Dise\u00f1o gr\u00e1fico y comunicaci\u00f3n corporativa.\r\n\r\n1.4. Elaboraci\u00f3n de un Briefing para una agencia de publicidad.\r\n\r\n<strong>UD2. Elaboraci\u00f3n de materiales de marketing y comunicaci\u00f3n sencillos.<\/strong>\r\n\r\n2.1. Principios y elementos de composici\u00f3n.\r\n\r\n2.2. Estilos de comunicaci\u00f3n persuasiva y no persuasiva.\r\n\r\n2.3. Elaboraci\u00f3n de mensajes Publipromocionales para los materiales de marketing y comunicaci\u00f3n.\r\n\r\n2.4. Fuentes de informaci\u00f3n y bancos de im\u00e1genes.\r\n\r\n2.5. Selecci\u00f3n de contenidos, im\u00e1genes y textos para materiales de comunicaci\u00f3n de la empresa.\r\n\r\n<strong>UD3. Autoedici\u00f3n de folletos y materiales de comunicaci\u00f3n sencillos.<\/strong>\r\n\r\n3.1. La l\u00ednea grafica impresa: papeler\u00eda corporativa.\r\n\r\n3.2. T\u00e9cnicas de dise\u00f1o gr\u00e1fico en materiales Publipromocionales sencillos.\r\n\r\n3.3. Utilizaci\u00f3n de software de Dise\u00f1o Gr\u00e1fico en entornos de usuario.","avaluacio_i_certificat":"NO","hores_lectives":75,"filtros_tematica":["Ofim\u00e0tica"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e9cnicas de dise\u00f1o gr\u00e1fico corporativo - Abac Formaci\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abacformacio.com\/es\/tecniques-de-disseny-grafic-corporatiu\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9cnicas de dise\u00f1o gr\u00e1fico corporativo - Abac Formaci\u00f3\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abacformacio.com\/es\/tecniques-de-disseny-grafic-corporatiu\/\" \/>\n<meta property=\"og:site_name\" content=\"Abac Formaci\u00f3\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-28T10:44:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T15:47:17+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/tecniques-de-disseny-grafic-corporatiu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/tecniques-de-disseny-grafic-corporatiu\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/#\\\/schema\\\/person\\\/0c5171c1077314e832716c749877c53c\"},\"headline\":\"T\u00e9cnicas de dise\u00f1o gr\u00e1fico corporativo\",\"datePublished\":\"2023-10-28T10:44:06+00:00\",\"dateModified\":\"2025-06-11T15:47:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/tecniques-de-disseny-grafic-corporatiu\\\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/#organization\"},\"articleSection\":[\"Online\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/tecniques-de-disseny-grafic-corporatiu\\\/\",\"url\":\"https:\\\/\\\/abacformacio.com\\\/es\\\/tecniques-de-disseny-grafic-corporatiu\\\/\",\"name\":\"T\u00e9cnicas de dise\u00f1o gr\u00e1fico corporativo - 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