{"id":4924,"date":"2026-07-24T08:17:57","date_gmt":"2026-07-24T06:17:57","guid":{"rendered":"https:\/\/abacformacio.com\/mktapc1-es-6\/"},"modified":"2026-07-24T08:18:00","modified_gmt":"2026-07-24T06:18:00","slug":"mktapc1-es-6","status":"publish","type":"post","link":"https:\/\/abacformacio.com\/es\/mktapc1-es-6\/","title":{"rendered":"E-mail marketing: crea y gestiona campa\u00f1as efectivas"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,47],"tags":[],"class_list":["post-4924","post","type-post","status-publish","format-standard","hentry","category-fb-ii","category-fb-ii-es"],"acf":{"codi_de_referencia":"MKTAPC1","data_inici":null,"data_final":null,"objectius":"Confeccionar y ejecutar campa\u00f1as de e-mail marketing orientadas a objetivos, con capacidad de medir su efectividad y alcanzarlos.\nConfigurar una herramienta de env\u00edo de correo masivo de manera correcta y eficiente.\nDise\u00f1ar plantillas de env\u00edo con criterios de conversi\u00f3n y marketing digital.\nConocer los aspectos b\u00e1sicos de la configuraci\u00f3n de un gestor de env\u00edos masivos.\nOptimizar el contenido de las newsletters y alinearlo con los objetivos estrat\u00e9gicos de la empresa.\nMejorar el dise\u00f1o de los correos electr\u00f3nicos para hacerlos m\u00e1s atractivos, claros y eficientes.\nConocer las variables y m\u00e9tricas clave para hacer un seguimiento y una valoraci\u00f3n \u00f3ptima de las acciones de e-mail marketing.","continguts":"1. Fundamentos del e-mail marketing\nQu\u00e9 es el e-mail marketing y por qu\u00e9 contin\u00faa siendo una herramienta clave.\nTipos de campa\u00f1as y objetivos: tr\u00e1fico web, branding, conversi\u00f3n, fidelizaci\u00f3n.\nBuenas pr\u00e1cticas y normativa b\u00e1sica (RGPD y consentimiento).\n2. Decisiones editoriales previas\n\u00bfCu\u00e1l es el objetivo de la newsletter? (tr\u00e1fico web, marca, ventas\u2026).\nDefinici\u00f3n del comit\u00e9 responsable de crear y gestionar los env\u00edos.\nL\u00ednea editorial: tem\u00e1tica, tono, enfoque y estilo comunicativo.\nCalendario de env\u00edos y frecuencia \u00f3ptima.\n3. Herramientas de gesti\u00f3n de env\u00edos masivos\nIntroducci\u00f3n a Acumbamail y Mailchimp (herramientas gratuitas).\nConfiguraci\u00f3n b\u00e1sica de la cuenta.\nTipos de env\u00edos o campa\u00f1as.\nAutomatizaciones b\u00e1sicas.\n4. Dise\u00f1o y creaci\u00f3n de newsletters\nPreparaci\u00f3n de contenidos: texto, im\u00e1genes y llamadas a la acci\u00f3n (CTA).\nDise\u00f1o de newsletters con criterios de conversi\u00f3n.\nPlantillas y estructuras eficientes.\nDise\u00f1o de formularios de suscripci\u00f3n para la web.\n5. Gesti\u00f3n de listas y suscriptores\nTipos de listas y segmentos.\nCaptaci\u00f3n de suscriptores.\nLimpieza y mantenimiento de bases de datos.\n6. An\u00e1lisis y m\u00e9tricas\nEstad\u00edsticas b\u00e1sicas de la newsletter:\nAperturas.\nCTR (clics).\nRebotes y devoluciones.\nBajas.\nInterpretaci\u00f3n de datos y mejora continua.\n7. Caso pr\u00e1ctico\nDise\u00f1o y env\u00edo real de un bolet\u00edn.\nAn\u00e1lisis de los resultados obtenidos.\nPropuestas de mejora.","avaluacio_i_certificat":"Se entregar\u00e1 un certificado de asistencia y aprovechamiento al final del curso, basado en la participaci\u00f3n y comprensi\u00f3n de los contenidos impartidos.","calendari":"A concretar","horari":"A concretar","hores_lectives":20,"preu":"A consultar","informacio_addicional":"","filtros_tematica":["Marketing"],"filtros_tipos_cursos":["Bonificat per a treballadors"],"filtros_data_inici":["A petici\u00f3 del client"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-mail marketing: crea y gestiona campa\u00f1as efectivas - Abac Formaci\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abacformacio.com\/es\/mktapc1-es-6\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mail marketing: crea y gestiona campa\u00f1as efectivas - 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