{"id":4933,"date":"2026-07-24T08:19:36","date_gmt":"2026-07-24T06:19:36","guid":{"rendered":"https:\/\/abacformacio.com\/mktapc1-es-9\/"},"modified":"2026-07-24T08:19:38","modified_gmt":"2026-07-24T06:19:38","slug":"mktapc1-es-9","status":"publish","type":"post","link":"https:\/\/abacformacio.com\/es\/mktapc1-es-9\/","title":{"rendered":"Negociaci\u00f3n avanzada: t\u00e9cnicas para convencer y vender"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,47],"tags":[],"class_list":["post-4933","post","type-post","status-publish","format-standard","hentry","category-fb-ii","category-fb-ii-es"],"acf":{"codi_de_referencia":"MKTAPC1","data_inici":null,"data_final":null,"objectius":"Conocer y practicar los diferentes tipos y estilos de negociaci\u00f3n.\nDominar las fases de una negociaci\u00f3n y aplicar en ellas las t\u00e9cnicas m\u00e1s adecuadas.\nPotenciar y sacar el m\u00e1ximo rendimiento de las propias habilidades personales de negociaci\u00f3n.\nAprender a gestionar objeciones convirti\u00e9ndolas en oportunidades de venta.\nDetectar y utilizar herramientas pr\u00e1cticas que refuercen la capacidad negociadora.\nDesarrollar confianza y seguridad en el entorno de la venta y la negociaci\u00f3n.\nIncrementar la eficacia en los cierres comerciales y mejorar los resultados.","continguts":"1. Introducci\u00f3n a la negociaci\u00f3n\nDe qu\u00e9 se trata realmente negociar?\nLa negociaci\u00f3n como herramienta clave en las ventas y en las relaciones comerciales.\n2. Las fases de una negociaci\u00f3n\nPreparaci\u00f3n: informaci\u00f3n, objetivos y estrategia.\nDesarrollo: escucha, di\u00e1logo y adaptaci\u00f3n.\nEl cierre: seguridad y compromiso.\n3. Las habilidades personales de negociaci\u00f3n\nHabilidades esenciales para negociar.\nAutoan\u00e1lisis: cu\u00e1les tengo y c\u00f3mo potenciarlas.\nAsertividad, empat\u00eda y comunicaci\u00f3n persuasiva.\n4. La negociaci\u00f3n y el entorno\nFactores internos y externos que influyen en el proceso.\nNegociaci\u00f3n en contextos competitivos o colaborativos.\nEl papel de la cultura y la psicolog\u00eda en la negociaci\u00f3n.\n5. Estrategias, t\u00e1cticas y t\u00e9cnicas de negociaci\u00f3n\nEstilos de negociaci\u00f3n: ganar-ganar, competitiva y colaborativa.\nT\u00e9cnicas para superar objeciones y convertirlas en aliadas.\nEstrategias pr\u00e1cticas para guiar la conversaci\u00f3n hacia el cierre.\n6. Taller pr\u00e1ctico de negociaci\u00f3n aplicada\nEjercicios y role-play de situaciones reales.\nFeedback para mejorar la eficacia negociadora.","avaluacio_i_certificat":"Se entregar\u00e1 un certificado de asistencia y aprovechamiento al final del curso, basado en la participaci\u00f3n y comprensi\u00f3n de los contenidos impartidos.","calendari":"A concretar","horari":"A concretar","hores_lectives":8,"preu":"A consultar","informacio_addicional":"","filtros_tematica":["Gesti\u00f3 empresarial","Marketing"],"filtros_tipos_cursos":["Bonificat per a treballadors"],"filtros_data_inici":["A petici\u00f3 del client"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Negociaci\u00f3n avanzada: t\u00e9cnicas para convencer y vender - Abac Formaci\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abacformacio.com\/es\/mktapc1-es-9\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Negociaci\u00f3n avanzada: t\u00e9cnicas para convencer y vender - 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